Leveraging Imaging 3.0 to Add Value for Our Patients

Ryan-150px-wideThis post was contributed by Ryan K. Lee, MD, MBA, Vice Chair of Quality and Safety and Section Chief of Neuroradiology at Einstein Healthcare Network

Value. It’s a concept that we hear about quite a lot these days. In the broader scope of healthcare, the concept of value can be seen with the rise of population health and accountable care organizations. In the traditional model, our healthcare was predicated on a system that encouraged doing more of, well, everything. Generating value for either a large network or a small practice was straightforward: see more patients, do more procedures, order more lab tests.

However, as the delivery of healthcare has evolved, so too has the meaning of value. In addition to providing the radiological reports as we always have, radiologists nowadays must also engage in activities that place the patient at the center of everything we do. In essence, this practice of patient-centered care is what Imaging 3.0 is all about. And patient-centered care in radiology extends far beyond the imaging study itself.

In one vivid example of Imaging 3.0, Sabiha Raoof, MD, FACR, Chair of Radiology at Jamaica Hospital Medical Center in Queens, NY, has demonstrated the positive effect radiologists can have on patients in a clinical setting by developing the “Make A Difference” (MAD) rounds. During these rounds, physicians and hospital administration team up to visit patients and ensure they are receiving the highest quality care possible. At Einstein Healthcare Network in Philadelphia, the hospital system in which I practice, we are living Imaging 3.0 every day by implementing clinical decision support (CDS) while simultaneously onboarding ordering clinicians into a CDS pilot project across multiple departments. Having senior administration, department chairs, and – perhaps most importantly – ordering physicians and physician extenders intimately involved has allowed all to see the value that CDS can bring to patient care.

In an effort to make Imaging 3.0 more accessible, the ACR has partnered with the AHRA and RBMA to bring stories like mine to life in the form of easy-to-digest presentations. In addition to the first two presentations in this series, the collection will soon grow to feature such exciting projects as a “hassle map” that uncovers pain points for both physicians and patients. I invite you to review the presentations in this series and consider sharing them with your radiologist colleagues, whether in your practice setting or elsewhere. Each 20-25 minute presentation comes with a script, notes, associated case study and other resource links including downloadable slides.

I challenge you to not only discuss Imaging 3.0 principles with your colleagues, but also to incorporate them into your every day practice. As physicians, our primary responsibility should always be centered on the patient. Radiology is the vehicle by which we provide this patient-centered care, and while image interpretation is clearly an important component, there is also so much more.

This is the essence of Imaging 3.0.

  • In addition to interpreting radiology examinations, what are some initiatives you currently employ in your practice to bring value to the patient?
  • What are some initiatives you can start at your practice that can bring additional value to the patient?

Please share your thoughts in the comments section below and join the discussion on Engage (login required).

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