Mammography Saves Lives® Initiative Still Going Strong

The following post was contributed by guest bloggers Barbara Monsees, MD, chair of the American College of Radiology Breast Imaging Commission and Murray Rebner, MD, president of the Society of Breast Imaging

During Breast Cancer Awareness Month (Oct.) and year round, the Mammography Saves Lives® (MSL) public service campaign continues to separate breast cancer fact from fiction and clear confusion over when women should be screened.

Just this week, American College of Radiology (ACR) and Society of Breast Imaging (SBI) physicians took part in a radio media tour, appearing on large market radio stations nationwide – including stations in New York, Chicago, Miami, Seattle, Dallas, and elsewhere.  We also held a media call with reporters from various print and online news outlets.

We continue to urge women and physicians that regular mammograms starting at age 40 are important. This strategy is supported by every major medical organization experienced in breast cancer.

MSL public service announcements are airing on TV and radio stations across the country. Even in an era where American TV and radio stations are no longer required by federal law to air them, the TV PSAs have, in the past 11 months, aired 23,000 times nationwide and were seen by 33 million people. More than 3,000 airings of the radio PSAs have reached countless more listeners.

We created a toolkit for you to use to help spread the word. It includes advertisements, PSAs, podcasts, breast density brochure (English and Spanish), MSL fact cards, and other materials to use on your practice’s website and in your waiting room.

We invite you to take advantage of these resources, help spread the word that mammography saves lives, and keep advocating on behalf of our patients.

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